Social Marketing has become an important part of Internet Marketing with the explosion of community-based, user-generated content sites like FaceBook, Twitter, LinkedIn, etc.
Small businesses can draw a good amount of traffic and conversion from social marketing, but not all of us have the time or resources to devote to consistently make the updates and interactions that social marketing thrives on.
Social marketing has the ability to reach customers and prospects directly and keep them up to date on your company and services.
If your customers aren’t using these avenues, don’t spend the time on it. But, if your customers are communicating in these areas of social sites, it’s wise for you to be there also. They will probably be open to communicating with you in this way.
