Here are some ways that Facebook can be beneficial for your small business. You can use it
- to build your brand awareness,
- to communicate directly with your customers,
- as a customer service vehicle,
- to boost sales, and
- to build a sense of community among your customers and visitors.
Unless your brand IS your personal name, create a business page rather than a personal page. There is more flexibility for making business-related updates like incorporating your blog updates, allowing customers to become fans, feeding in your Twitter updates, etc. This can streamline your social marketing efforts and make the time you spend on these types of activities much more efficient.
